Friday, December 4, 2015

Nectresse Lawsuit Alleges Sweetener Not 100% Natural

nectresseThough the makers of Nectresse stopped selling the sugar substitute in 2014 due to flagging sales, a natural label lawsuit is still grinding its way through the court, arguing that the sweetener was fraudulently marketed.

In the Nectresse class action lawsuit, filed by Plaintiff Lorraine Viggiano of California, it is alleged that Johnson & Johnson and McNeil Nutritionals, the makers of Nectresse claimed the sweetener was “100% natural” despite bearing synthetic ingredients.

The Nectresse lawsuit claims the defendants “falsely advertised Nectresse™ no-calorie sweetener as ‘natural’ and made primarily from monk fruit.”

This Nectresse class action lawsuit holds that the marketing of the sweetener contained “misleading statements regarding the benefits and the efficacy of the Nectresse, particularly as it applied to weight loss and appetite suppression.” However, the Nectresse lawsuit contends that marketing claims about weight loss and appetite suppression are not sufficiently supported by scientific evidence.

The Nectresse lawsuit also claims that the marketing for the sugar substitute is fraudulent in that the sweetener was “natural” when the ingredients in fact contain “ingredients that are either synthetic or harshly chemically processed.”

The Nectresse class action lawsuit further states that the main ingredient in the sweetener derived from monk fruit is “a highly chemically processed and purified form of monk fruit extract” and that the extract “comprises only a minute fraction of Nectresse which is actually comprised mainly of erythritol (83%).”

The lawsuit alleges that this makes the “100% natural” labeling fraudulent, in that the sweetener contains “ethanol and other chemical resins in a patented multi-step process to purify it.”

Despite its alleged synthetic nature, people who purchased the sweetener effectively paid top dollar for Nectresse. According to evidence cited in the Nectresse lawsuit, other sugar substitutes like Sweet ‘N Low, which do not claim to be all natural food products, cost considerably less than what consumers paid for Nectresse. The Nectresse lawsuit holds that this means that Nectresse’s price was inflated.

Further, the Nectresse lawsuit states that the plaintiff and others similarly situated would not have purchased Nectresse had they that been made aware the sweetener was not made from monk fruit and was instead allegedly contained more synthetic ingredients.

In addition to monetary compensation, the Nectresse lawsuit seeks to compel the defendants to have a “corrective advertising and information campaign advising consumers that the Product [Nectresse] does not have the characteristics, uses, benefits, and quality the Defendants have claimed.”

100% Natural Lawsuits

Several class action lawsuits involving manufacturers of 100% natural or all natural advertised sweetener products have been making their way through the courts.  Several of these false advertising lawsuits, similar in fashion to the Nectresse class action lawsuit, have resulted in settlements allowing customers to claim a share based on how much of the product they can prove they purchased.

These 100% natural lawsuits seek to hold the makers of these products responsible for the ingredients they put in their products and the claims they make in doing so.

The Nectresse All Natural Class Action Lawsuit is Lorraine Viggiano, et al, vs. Johnson & Johnson, et al, Case No. 7250, in the United States District Court for the Central District of California.

Join a Free Nectresse Natural Sweetener Class Action Lawsuit Investigation

If you used Nectresse Natural Sweetener No Calories Sweetener to find out that it isn’t 100% Natural as the label claimed and not made entirely from monk fruit, you may have a legal claim.

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