Dynamic Accident Lawyers: NY, Calif. Vitaminwater Deceptive Marketing Class Action Settlement

VitaminWater

A settlement has been proposed to resolve two class action lawsuits pending in New York federal court concerning the marketing and labeling of Vitaminwater beverages. If you’ve purchased Viatminwater in the states of New York or California, your rights may be affected by this class action settlement.

The Vitaminwater class action lawsuits alleged that The Coca-Cola Company and Energy Brands Inc. (d/b/a Glaceau) deceptively marketed Vitaminwater products to give the impression the beverages were full of nutrients when they are essentially just a sugary soft drink.

The plaintiffs asserted claims for unfair and deceptive trade practices, breach of express and implied warranties, misrepresentation and unjust enrichment.

The defendants deny any wrongdoing but agreed to settle the Vitaminwater class action lawsuits to avoid the expense and uncertainty of ongoing litigation. Although the proposed Vitaminwater class action settlement does not provide cash benefits to consumers, it will provide substantial injunctive relief in the form of marketing and labeling changes.

The Vitaminwater class action settlement was preliminarily approved in October 2015.

Note that this is a separate settlement than one that we reported earlier. The earlier Vitaminwater settlement applied to residents of Florida, Ohio, Illinois, Missouri and the U.S. Virgin Islands.

Who’s Eligible

Class Members of the Vitaminwater deceptive marketing settlement include the following:

All New York residents who purchased Vitaminwater within New York state at any time between Jan. 20, 2003 and Oct. 29, 2015; and
All California residents who purchased Vitaminwater at any time from Jan. 15, 2005 through Oct. 29, 2015.

Potential Award

The Vitaminwater class action settlement does not provide monetary benefits to Class Members.

Under the terms of the proposed Vitaminwater class action settlement, the defendants will be required to make certain changes to the Vitaminwater labels. For example, they will include the words “with sweeteners” clearly on the product label.

The settlement also requires the defendants to stop using the following statements in the marketing and labeling of Vitaminwater products: “vitamins + water = all you need,” “vitamins + water = what’s in your hand,” “made for the center for responsible hydration,” and other allegedly deceptive phrases.

Proof of Purchase

N/A

Claim Form Deadline

The proposed settlement provides only injunctive relief and does not offer any monetary benefits. Therefore, Class Members do not need to submit a Claim Form.

If you would like to object to the proposed Vitaminwater class action settlement, your request must be received by Jan. 15, 2016.

Case Name

In re: Glaceau Vitaminwater Marketing & Sales Practice Litigation, Case No. 1:11-md-02215-DLI-RML, in the U.S. District Court for the Eastern District of New York

Final Hearing

2/3/2016

Settlement Website

www.NYCAVitaminwaterClassActionSettlement.com

Claims Administrator

In re: Glaceau Vitaminwater
1801 Market Street, Suite 660
Philadelphia, PA 19103

Class Counsel

Michael R. Reese
REESE LLP

Deborah Clark-Weintraub
SCOTT+SCOTT ATTORNEYS AT LAW LLP

Maia Kats
CENTER FOR SCIENCE IN THE PUBLIC INTEREST

Defense Counsel

Shon Morgan
QUINN EMANUEL URQUHART & SULLIVAN LLP

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