The natural pet food company Blue Buffalo has agreed to pay $32 million in order to settle allegations that it falsely claimed their products were free of poultry byproducts, corn, wheat, soy and artificial preservatives.
Pet food competitor Nestle Purina PetCare Co. along with plaintiffs in 13 separate class action lawsuits challenged the “True Blue Promise” label after claiming that several investigations found those ingredients within Blue Buffalo products.
The Blue Buffalo class action lawsuit alleged that plaintiffs paid a higher price for the “natural” pet food because they were misled by false advertisements that Blue Buffalo was a quality choice compared to other products on the market.
According to the Blue Buffalo class action lawsuit settlement, Class Members will receive $5 for every $50 they spent on various Blue Buffalo products over a seven-year claim period.
Blue Buffalo stands by its labeling and denies it did anything wrong, however the pet food manufacturer has agreed to the terms of the settlement in order to avoid the cost of further litigation.
Who’s Eligible
Class Members include U.S. residents who purchased Blue Buffalo products between May 7, 2008 and Dec. 18, 2015.
An extensive list of Blue Buffalo products included in the pet food class action lawsuit settlement can be found at www.PetFoodSettlement.com.
Potential Award
$5-$200.
Blue Buffalo settlement Class Members who DO NOT have a valid proof of purchase will receive $5 for every $50 in products that they purchased during the claim period, total payment not to exceed $10.
Class Members who DO HAVE a valid proof of purchase will receive $5 for every $50 in products they purchased within the claim period, total payment not to exceed $200.
Proof of Purchase
N/A.
No proof of purchase is required, however Class Members who submit legitimate proof that they paid for Blue Buffalo products will receive a higher payout.
According to the Blue Buffalo class action settlement, a valid proof of purchase would include an original receipt, a print out from a loyalty program or other documentary proof showing a payment was made.
Claim Form Deadline
04/14/2016
Case Name
In re: Blue Buffalo Company Ltd., Marketing and Sales Practices Litigation, Case No. 4:14-md-02562-RWS, in the U.S. District Court for the Eastern District of Missouri
Final Hearing
05/19/2016
Settlement Website
Claims Administrator
In re: Blue Buffalo Company, Ltd. Marketing and Sales Practices Litigation
c/o Heffler Claims Group
P.O, Box 58730
Philadelphia, PA 19102-8730
844-245-3772
Class Counsel
Scott A. Kamber
KAMBERLAW, LLC
Defense Counsel
Steven A. Zalesin
PATTERSON BELKNAP WEBB & TYLER LLP
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