Dynamic Accident Lawyers: Just For Men Hit With ‘Burning’ Hair Dye Class Action Lawsuit

A class action lawsuit filed on Jan 25 accuses Just for Men hair dye maker Combe, Inc., and other Combe companies, of deceptive advertising. The complaint alleges that Just for Men brand hair dye does not properly warn consumers about its ingredients and the potential side effects of those ingredients, such as chemical burns and severe allergic reactions.

“Even if used as directed, [the Just for Men] Defendants failed to adequately warn against the negative effects and risks associated with this product,” such as “burns, scarring, allergic reactions, anaphylactic shock, skin depigmentation, and other severe injuries” associated with prolonged use, according to the complaint.

The Just for Men burning hair dye class action lawsuit points to the chemical ingredient p-Phenylenediamine (PPD) as especially harmful. The complaint states that the U.S. Environmental Protection Agency has linked PPD to “severe dermatitis,” “renal failure,” “vitiligo” (which is loss of skin pigment), and even “convulsions and comas.” The complaint claims PPD is also considered a “strong sensitizer” by the Consumer Product Safety Commission and was once named “allergen of the year” by the American Contact Dermatitis Society.

“Defendants knew or should have known that more than 5% of the population will have an adverse reaction to PPD, yet, Defendants concealed and withheld this information from the public,” the Just for Men class action asserts. The class action lawsuit goes on to state that the risk of adverse reaction to PPD is higher for African Americans, up to 10% or 21% based on different studies.

Plaintiff Ronald Povich states that he purchased and used Just for Men hair dye in August of 2014, based on the Combe defendants’ claims that the product was safe. He seeks to represent a class of all Missouri residents who purchased Just for Men hair dye for personal use, and asks for damages for violations of Missouri unfair trade practice laws.

The Just for Men hair dye class action lawsuit also alleges the Combe defendants violate Missouri consumer protection laws by failing to warn of the increased risk of multiple uses of the hair dye, and for recommending an improper and ineffective skin test before use.

According to the class action complaint, federal law requires Just for Men to give instructions on how to test the hair dye, and that “Defendants recommend a self-applied ‘skin patch test’ on a consumer’s arm prior to use.”

However, the Just For Men class action lawsuit states that “Defendants recommend this test despite knowing that facial skin is more sensitive and may react differently than the arm or other parts of the body.” Furthermore, the “universal standard” for allergic tests is having a dermatologist do a “patch test” on a person’s back, which the Just for Men defendants fail to recommend, the class action alleges.

Povich is represented by John J. Driscoll and Philip Sholtz of The Driscoll Firm, PC, and Richard W. Schulte of Wright & Schulte, LLC.

The Just For Men Burning Hair Dye Class Action Lawsuit is Ronald Povich v. Combe Incorporated, et al., Case No. 4:16-cv-00097, in the U.S. District Court for the Eastern District of Missouri.

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